Ask better questions. Find the real answer, fast.
Capermind builds and sends surveys in any language, reads thousands of open-ended answers with AI to find the themes and reasons behind them, tracks NPS, makes sense of interviews, and turns it all into reports your team will actually read.
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Survey · Food delivery brand
“Why did you stop ordering from us?”
0
responses
Built for the people who ask the questions
- Brand managersBrand health, ad recall, pack and claim tests
- Product teamsFeature discovery, churn reasons, in-app NPS
- Marketing agenciesClient studies delivered under your brand
- Research firmsFaster coding of open-ends at scale
- UniversitiesStudent, alumni and academic research
- NGOsBeneficiary feedback in local languages
From first question to the slide your boss reads.
Seven connected tools share one respondent base, one codeframe and one set of reports. Nothing gets copied between spreadsheets.
- 1
Survey Builder
Logic-driven surveys in English and 12 Indian languages
Open - 2
Panel Reach
Email, WhatsApp, SMS, links and in-store QR codes
Open - 3
AI Insight Miner
Themes, sentiment and drivers from open-ended answers
Open - 4
NPS Tracker
NPS and CSAT over time, by store, product and region
Open - 5
Interview Notes
Interview and focus-group transcripts, tagged and searchable
Open - 6
Concept Tester
Test ads, packs, names and product ideas
Open - 7
Insight Reports
Shareable reports with charts and quotes
Open
Surveys with real logic, in the language people think in.
Build surveys with skip logic, rating scales, image choices and video answers. Translate them into Hindi, Tamil, Bengali and more, and preview exactly what a respondent sees on a phone before a single person answers.
Skip and display logic
Route respondents by any earlier answer, quota or hidden field. The logic map shows every path so nobody lands on a question that does not apply to them.
Question types that fit research
Single and multi choice, NPS, matrix grids, ranking, MaxDiff, sliders, image choice, open text and 60-second video answers.
Native-script translation
Machine-assisted translation into 12 Indian languages, with a side-by-side review pane for your translator and per-language previews.
Piping and randomisation
Pipe earlier answers into later questions and randomise options, blocks or concept order to remove position bias.
- Q1 · Which app do you order from most?
- Q2 · How likely are you to recommend us?
- Q3 · What is the main reason for your score?
- Q4 · Which pack catches your eye?
- Q5 · Tell us in 60 seconds
आप हमें अपने दोस्तों को सुझाने की कितनी संभावना रखते हैं?
How likely are you to recommend us to a friend?
WhatsApp, SMS, email, links and a QR code on the counter.
Send surveys by email, WhatsApp, SMS, web links and QR codes printed in stores. Set quotas by city, age group and customer type, and watch each quota fill in real time so you stop fielding the moment you have enough.
WhatsApp and SMS invites
Send through the WhatsApp Business Platform or SMS with approved templates, opt-out handling and delivery tracking.
Email with your own domain
Authenticated sending from your domain, personalised merge fields, and reminders only to people who have not finished.
QR codes for stores and packs
Generate a code per store, counter or SKU. Responses are tagged automatically, so you can compare outlets without asking.
Live quota control
Quotas by city, age, gender, customer segment or any hidden field. Full cells close themselves and over-quota respondents are thanked politely.
Quota by city
| Mumbai | 200/200 | Full |
| Delhi NCR | 184/200 | Open |
| Bengaluru | 150/150 | Full |
| Pune | 71/100 | Open |
| Chennai | 58/100 | Open |
| Kolkata | 43/100 | Open |
2,000 answers. One insight. Every quote still attached.
AI Insight Miner read 2,148 answers to “Why did you stop ordering from us?” and found five themes. Pick one to see the answers behind it, exactly as a researcher would before signing off.
Source answers
Delivery took too long
666 of 2,148 answers
45 minutes for 2 km, every time. I stopped opening the app.
Bengaluru · 25-34 · 40+ orders-0.71The app says 30 minutes and it comes after an hour. Why show 30 then?
Pune · 18-24 · 12 orders-0.64Rider went the wrong way twice and called me to ask for directions.
Bengaluru · 35-44 · 25 orders-0.48Weekday lunch is fine, but weekend dinner always takes forever.
Hyderabad · 25-34 · 60+ orders-0.32
Sentiment
-0.42
Average across all answers, from -1 to +1
Top churn driver
Delivery time
Strongest in Bengaluru and Pune
Time to first draft
84 s
Versus about 3 days of manual coding
NPS by store, product and region, with an alert when it dips.
Track Net Promoter Score and customer satisfaction continuously. Break scores down by store, product, region and channel, read the reasons behind them, and get an alert when a score drops past the threshold you set.
Relationship and transactional NPS
Run quarterly relationship surveys and post-purchase or post-delivery pulses side by side.
Breakdowns that match your business
Compare stores, products, regions, agents or any hierarchy you upload, from national level down to a single outlet.
Drop alerts
Set thresholds per location or segment. Owners get an email or WhatsApp alert with the comments behind the drop.
Reasons, not only numbers
Insight Miner themes the follow-up comments so you see why promoters promote and detractors leave.
+48
+6 vs last month
+3 this month
+1 this month
-12 this month · alert sent
+2 this month
Hear the conversation. Then test the idea that came out of it.
- ModeratorWhen did you last order dinner from the app?
- Priya, 34Last Friday. Honestly I only order when I really have to now.
- ModeratorWhat changed?
- Priya, 34The delivery charge plus the packing charge. Ek plate biryani ke liye itna dena padta hai.Price
- Rahul, 29For me it is time. They say 30 minutes and it comes after an hour.Delivery time
Interview Notes
Interview and focus-group transcripts, tagged and searchable. Accurate transcripts with speaker labels and timestamps, including code-switched Hindi-English conversations.
- Tags and highlights
- Search across studies
- Clip and share
Pack A · Leaf green
Purchase intent
61%
Pack B · Sunrise
Purchase intent
74%
Pack C · Midnight
Purchase intent
52%
Pack B beats A and C at 95% confidence · top reason: “looks spicy and fresh”
Concept Tester
Test ads, packs, names and product ideas. Monadic, sequential-monadic and paired-comparison templates with rotation and balanced exposure handled for you.
- Image heatmaps
- Video ad testing
- Name and claim tests
A report with the numbers and the voices behind them.
Turn survey results, themes and interview quotes into a clear story. Insight Reports builds charts that update with live data, pins real quotes next to the numbers, and shares as a link, a PDF or PowerPoint.
Live charts
Charts stay connected to the data. When more responses arrive or a filter changes, every chart updates.
Quotes next to numbers
Pin respondent quotes and interview clips beside the chart they explain.
Story templates
Start from templates for brand health, NPS reviews, concept test readouts and usage and attitude studies.
Share your way
Password-protected links, PDF and editable PowerPoint export, with your logo and colours.
Slide 3 of 12
Slow delivery is the first reason people leave.
“45 minutes for 2 km, every time. I just stopped opening the app.”
Thirteen languages. One codeframe.
Ask in the respondent's language, read the themes in yours.
Good research starts with people trusting you.
The rules we build into the product, so every study treats respondents with respect.
Consent first
Respondents are told who is asking and why, and take part only with their consent.
Anonymous stays anonymous
Personal details are removed before AI analysis wherever possible.
Recordings with permission
Interview recordings need participant consent and are stored securely.
AI is a starting point
Researchers review every theme, and every theme traces back to the original answers.
Your data stays yours
Response data is never sold and never used to train models for other customers.
Questions researchers ask us
Something else on your mind? Connect with sales.
Can we use our own customer list?
Yes. Upload a CSV or connect your CRM, then send by email, WhatsApp or SMS. Your contacts stay inside your workspace and are never shared with, or sold to, anyone else.
Does it work in Indian languages?
Surveys run in English and 12 Indian languages including Hindi, Tamil, Bengali, Telugu, Marathi, Kannada, Malayalam and Gujarati. Insight Miner reads answers in those languages and in mixed Hinglish replies, and reports themes in English.
How accurate is the AI theming?
Treat it as a strong first draft from a fast research assistant. Researchers can merge, split and rename themes and move individual answers, and every theme shows its source answers so you can check the evidence yourself.
Is respondent data anonymous?
Anonymous surveys stay anonymous: no names, emails or phone numbers are attached to responses. For identified surveys, personal details are removed before AI analysis wherever possible.
Can we export to Excel and SPSS?
Yes. Export raw and coded data to Excel, CSV and SPSS .sav with variable and value labels, and reports to PDF or editable PowerPoint.
How long does setup take?
A first survey from a template takes about 15 minutes. Connecting WhatsApp Business, your sending domain and store hierarchies for NPS usually takes a day, and our team helps on Team and Research House plans.
Last question · Q10 of 10
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